The Wokingham Paper

Wokingham’s jamming along for music

Picture: Jess Warren

ON THE night before lockdown, a Wokingham man launched his latest musical venture in collaboration with Everyman Cinema.

Nathan Fullbrook, founder of national music platform, Jamma, hosted his first pre-recorded, music event featuring four artists last Wednesday evening.

Formed as a solution to the ban on live music, the sold-out Everyjam event saw musicians perform, as if they were in a live gig — which was recorded and then screened at the Elms Field cinema.

“Each artist recorded their live set at Generation Studio, in Maidenhead — they’re one of our partner companies at Jamma,” explained Mr Fullbrook.

“Any artists that use Jamma can get a 25% discount when using their studio.

“It’s incredible working with such a strong brand as Everyman.

“It’s the start of a long-term partnership — we both feel this is really important to help boost the local economy and bring people back into Wokingham.”

The first Everyjam event launched in Wokingham, as a nod to Mr Fullbrook’s hometown. But plans are in place to roll-out the pre-recorded performance evenings across the UK.

Launched before lockdown, Jamma championed the importance of live performance, linking musicians with venues, and now digital recording specialists as well.

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